Gems a Y2K Dance party

GEMS was a recurring DJ event founded and branded in Oakland, California by myself and Andrew Smith. The project began with a clear goal: to create an identity which evoked the high-energy, high-glamour "Bling Era" of the early 2000s. I chose the name GEMS to immediately conjure images of iced-out jewelry, bedazzled sidekicks, and charm bracelets. As the lead designer, I developed a comprehensive Y2K-inspired visual identity for the brand, including custom typography, brand mascot, motion graphics as well as curating the Djs for the event.

You may also like